The Next America by Paul Taylor is an outstanding and approachable book that I plan on using in my sociology classes this fall. The book is a tour de force of social statistics. This is no surprise given that it was written by the Executive Vice President of the Pew Research Center Paul Taylor.
What makes this book so outstanding is how it manages to integrate sociological research with Pew studies, while at the same time never overwhelming the reader with a stats attack. If you want to show your students how to write and explain data, this is the book for you. Taylor lowers the on ramp to social statistic and demography and presents a picture of the United States as an ever changing social system full of surprises. Statistics are used to dispel a myth of common sense, to highlight a piece of the American mosaic, or to help the reader make sense of a seemingly chaotic social world.
As the book’s title alludes to, Taylor is primarily interested with how birth cohort affects perceptions, attitudes, and behaviors. In each chapter the data is segmented by each of the living generations (Greatest Generation -> Silents -> Boomers -> Xers -> Millennials). After reading a few pages, the reader can’t help but see that our perceptions of the world are guided by the historical moment we live in and have lived through. In other words, this book is amazing at showing how historical context affects an individual’s perception of the world around them. As I’ve recently lamented many of our students intuitive understanding of the social world is built upon an ahistorical framework. I am hoping that a text like Next America will pry open my students’ minds to the role historical timing plays in their lives.
While the dramatic title would have you believe this book is all about the “looming generational showdown”, that was really only the focus of 3 chapters. The rest of the book looked at how the different generations felt and behaved on issues like marriage, religion, immigration, racial inequality, and use of digital technology. If you are looking for a quick introduction to the sociological research on any of these issues, this book is hard to beat. In this way the book serves as a public facing edition of the Annual Review of Sociology.
As a bonus, Taylor was interviewed by Jon Stewart about Next America. This short (6 min) clip will be a great way to introduce the book and the author to my students this fall.
Taylor’s work is strongest when it focuses on sharing the wealth of demographics and social data points. When Taylor strays into drawing conclusions and predicating the future the results are a mixed bag. While this book uses a lot of sociological data it is not a sociological book. At times I winced as Taylor espoused the dominant ideology (e.g. racism for the most part is a thing of the past). To his credit, Taylor often presented data that challenged these dominant ideologies. To his discredit, these contradictions were rarely acknowledged and I anticipate having a few confused students. All that said, science is often a contradictory process, so dealing with conflicting arguments is a skill that I hope to develop in my students.
This book is a winner and I plan on using it for at least the next few years. The curated presentation of real time social data that this book offers alone warrants your consideration.